Client: Shades Mall New Cairo
Scope: Brand Name + Identity Creation
Year: 2024
Creating a strong brand identity for "Shades" involves a thoughtful combination of design elements and a meaningful name. The name "Shades" immediately evokes a sense of diversity, reflecting the wide range of experiences and products available within.

To establish a cohesive brand identity, the logo could incorporate a multi-hued spectrum, reflecting the name's suggestion of various shades. The choice of grey colors in the branding, along with a modern and sleek typeface, can convey a welcoming yet contemporary atmosphere.